Five Communication Career Paths to Consider

Published October 13, 2023

Whether you’re interested in pursuing a career in public relations, social media, or corporate communications—or you’re seeking to be a more effective communicator in another role—a communication master’s degree program can offer the writing, strategic thinking, creative, and technical skills and knowledge you need to achieve your goals.

Read on to learn more about where a master’s in communication can lead you.

What Can You Do With a Master’s in Communication?

Through a master’s degree program in communication, you can develop versatile competencies and enhanced skills in critical analysis and strategic thinking, as well as the ability to craft compelling narratives and employ innovative communication strategies that resonate with diverse audiences.

Such skills and knowledge are in demand across sectors and organization type. “Virtually every organization, be it corporate, governmental, non-profit, academic, or startup, requires a skilled communicator to streamline and facilitate their messaging,” says Taylor Hahn, Program Director for Johns Hopkins University’s MA in Communication program. “One of the most exciting things about our field is that it offers a universal skillset that allows students to pursue a career in the sector and type of organization that best fits them.”

Earning Potential

Investing in a graduate degree in communication can lead to new opportunities and greater earning potential as you put your newfound skills and knowledge to use in a way that employers value. Key factors that can influence a communication professional’s salary include:

• Career choice within the communication field
• Years of professional experience
• Geographic location and cost of living
• Level of education
• Industry
• Size and type of employer
• Specialized skills or certifications
• Demand for the specific role in the job market

Master’s in Communication Career Paths

A communication graduate degree can put you on a variety of career paths across industries and fields. Explore five in-demand communication career areas, below.

Public Relations

Public relations specialists are responsible for maintaining and promoting a positive image for their clients. Responsibilities include developing and implementing media strategies, writing press releases, and connecting with journalists to ensure their clients’ stories are reported accurately. A master’s degree in communication can provide strategic communication planning, crisis communication, and media management skills that are invaluable in the field of public relations.

Advertising

Advertising specialists develop strategies to differentiate their clients’ products or services and create compelling messaging and advertising campaigns to drive sales and revenue. They also use their knowledge of market research, advertising strategies, and consumer behavior to excel in this field.

Social Media

As social media has grown in importance, so has the role of the social media manager. Social media managers are responsible for creating and implementing social media strategies that engage followers and increase brand awareness. A master’s degree in communication can help you learn how to analyze social media data, develop targeted content, and implement marketing campaigns, among other highly prized skills.

Corporate Communication

A career in corporate communication involves managing internal and external communications and aligning messaging with a company’s goals and brand. This field requires vital strategic planning, writing, and media relations skills. A communication graduate program can help you develop knowledge of strategic communication, crisis management, and media relations.

Non-Profit Communication

A career in non-profit communication involves crafting compelling narratives to engage stakeholders, driving awareness and support for the organization’s mission. Tasks include media relations, fundraising communications, and community outreach. A master’s in communication can equip you with the strategic communication skills, understanding of public interest communication, and expertise in digital media you need to thrive in this sector.

Earn Your Master’s in Communication at JHU

The MA in Communication program offered by JHU’s Advanced Academic Programs division allows students to approach the field as generalists or as specialists, maintaining a high level of focus on one area of communication, such as public relations or digital communication. “By coupling a theoretical foundation with practical skillsets, we ensure that our students are not only prepared to succeed upon graduation—they are prepared to adapt and thrive for decades to come,” says Hahn.

The MA in Communication and MBA dual degree program, offered by AAP and Carey Business School, combines communication expertise with knowledge and skills in business and management—preparing students to lead non-profit, public sector, or commercial enterprises.

Both programs are designed to offer a Johns Hopkins education in a flexible format that meets the needs of working professionals.

Learn more about our communication graduate programs. Apply to JHU Advanced Academic Programs today.