Michael Bayer lectures on corporate communications, executive communications, research and writing at both Johns Hopkins University and City University of New York (Baruch College), where he regularly serves as thesis advisor to graduate students seeking to advance both the theory and practice of communications. He holds a Master of Fine Arts in Creative Writing, has published work in The New Haven Review, The Westchester Review, The Stockholm Review of Literature, and many other journals, and served as editor for “Now What? The Creative Writer’s Guide to Success After the MFA” (Fairfield University Press, 2014).
During his 22 years in the corporate sector, Michael advised CEOs and CMOs at more than 300 corporations and institutions on strategies to position and promote their organizations, brands, executives, and products. He served as Chief Client Officer and Senior Managing Director at FTI Consulting (NYSE: FCN), a global business consultancy where he built the corporate communications practice into the largest segment of the business and led it through a management buyout. He also served in management roles at some of the largest PR firms, including Executive Vice President and North American corporate practice leader at Burson Cohn & Wolfe, and Vice President at Weber Shandwick. His clients have included 3M, AIG, American Home Mortgage, Asia Pulp & Paper, AXA, Dow Jones, DSM, Freddie Mac, General Electric, GMAC, Goldman Sachs, Heineken, HSBC, Lincoln Financial, Microsoft, New York Times Company, Panasonic, Standard & Poor’s, and TATA, among many others.