COMMnections - The Paradox of AI Influencers: Coded to Connect, Doomed to Doubt
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Join Johns Hopkins University MA in Communication Assistant Program Director Patricia Hernandez as she hosts senior lecturer and Program Coordinator Nune Grigoryan to explore the fascinating world of AI Influencers.
This conversation will uncover strategies of AI influencer creation, discuss comparisons with human influencers, and unpack the appeal of virtual influencers. Grigoryan will share surprising research findings about the emotional appeal of AI influencers and reveal key insights about audience perceptions, lack of trust, and levels of engagement with these virtual personalities. She also will share practical insights about when AI influencers work best and which visual styles generate more positive responses, providing a better understanding of how to navigate this emerging landscape where artificial personalities are reshaping digital communication and challenging the understanding of authentic influence.
Learn more about JHU’s MA in Communication Program.