The Power of Being Social, on Social
Learn the psychology behind social media, and how it can be utilized to increase brand awareness and loyalty.
Join host Dr. Patricia Hernandez for a curated conversation with Nitasha Maindiratta on, “The Power of Being Social, on Social.”
Business success on social media goes beyond likes, comments and shares. Social media, by definition, is social. And in this presentation, Nitasha Maindiratta will delve into the psychology behind social media, and how it can be utilized to increase brand awareness and loyalty, connect deeply with audiences, and achieve organizational objectives.
Nitasha Maindiratta is an innovative digital media professional who enhances consumers’ experiences with brands across channels. With 10 years of experience across corporate, health, nonprofit and education sectors, Nitasha specializes in integrated marketing and communications strategy, social media management, brand management and data analysis.
Nitasha currently serves as the Associate Director, Digital Communications at IPG Health – home to the world’s most celebrated and awarded health marketing agencies. In her role, she oversees the network’s owned web and social properties, and empowers its agencies and business units to build effective and strategic digital presences that attract clients and talent alike.
Prior to joining the IPG Health team, Nitasha led digital marketing and communications at New York University’s Steinhardt School of Culture, Education, and Human Development, where she managed social media communications, provided training and guidance to the school’s social media content producers, and coordinated digital marketing campaigns geared towards student recruitment.
Nitasha received an M.B.A. from NYU’s Stern School of Business, M.A. in Communications from Johns Hopkins University, and B.A. in Journalism and Music from New York University.