Shonali Burke, Adjunct Faculty

Shonali Burke, ABC, is the *IABC-accredited, award-winning president & CEO of Shonali Burke Consulting, Inc., where she uses her signature blend of measurable social PR to take your business communications from corporate codswallop to community cool™. She is also the founder and curator of the #measurePR hashtag and Twitter chat, the first of its kind, dedicated to public relations measurement.

Her career to date has seen Shonali launch landmark entertainment events, including with Cirque du Soleil and Russell Simmons; lead communications for the ASPCA, including through the 2007 pet food recall and Michael Vick case; and give refugees a voice both online and off via USA for UNHCR’s Blue Key campaign. AcademyHealth, Kimbia, Rutgers University, Cision, Oxfam America, and John Jay Online are just some of the brands who’ve trusted Shonali’s firm with their names.

In 2007, PRWeek recognized Shonali as one of the “top 40 under 40” PR professionals in the US. She was featured at TEDxAdamsMorganWomen in December 2012, and called one of 10 CEOs to follow on Twitter by the Washington Business Journal in 2013. In 2015, the Washington, D.C., chapter of the Association of Women in Communication named Shonali the recipient of the Matrix Award for significant accomplishments and consistent excellence in communication.

Waxing UnLyrical, the community blog Shonali launched in 2009, is frequently cited as a top destination for PR and marketing professionals. You can also talk to her on Twitter where she’s @shonali.

An avid fan of cricket and cooking, Shonali unabashedly delights in the music of ABBA, which bemuses her three rescue dogs, Chuck, Suzy Q. and Lola, and amuses her husband John. They all, however, defend her right to remain an Elvis fan long after he left the building.

She teaches Public Relations Writing and Not-for-profits in the Digital Age.

Shonali Burke