Shonali Burke, Adjunct Faculty
Shonali Burke is an award-winning brand strategist, teacher, and trainer, who has worked for and with organizations as diverse as the ASPCA, USA for UNHCR, AcademyHealth, the UN Foundation, Oxfam America, John Jay Online, Traackr, the AP-NORC Center for Public Affairs Research, and Cision.
In addition to helping brands bring their big ideas to life through her eponymous consulting firm, Shonali publishes the popular PR and digital media blog, Waxing UnLyrical, and is founder and curator of the #measurePR hashtag and Twitter chat.
Accredited by IABC in 2005, Shonali’s achievements and contributions to the greater public relations space have been noted as far back as the late 2000s, when she was the first Indian-American to be named to PRWeek’s top “40 Under 40″ list of US-based PR professionals. She was featured at TEDxAdamsMorganWomenin December 2012, and called one of 10 CEOs to follow on Twitter by the Washington Business Journal in 2013.
In 2015, the Washington, D.C., chapter of the Association of Women in Communication named Shonali the recipient of the Matrix Award for significant accomplishments and consistent excellence in communication. Also that year, she was named a PRTech visionary by AirPR for bringing PR into the tech space.
In keeping with her love for education, Shonali founded The Social PR Virtuoso®in 2015, an online training hub where Social PR pros learn how to transform their careers, their businesses, and their lives. She has been accepted into the October 2019 cohort (Cohort 7) of the Harvard Business Analytics Program, which she expects to complete in the summer of 2020.
A foodie who loves shoes, paleo, barre and high-intensity interval training, Shonali defies you to dislike Elvis, ABBA or cricket. She is owned by Lola the rescued basset hound, who craftily uses lickies and snuggles to encourage her to keep current with her mortgage payments.
Shonali was named “Instructor of the Year” for this program in 2016, where she teaches Public Relations Writing, Communication.org: Not-for-profits in the Digital Age, PR in the Age of Digital Influence, and Organizational Communications.