480.692 Public Relations and Public Affairs from a European Perspective

The United States may be the birthplace of the public relations and public affairs industries, but they are on the rise across Europe. This two-week study abroad course will look at the different ways in which PR and lobbying are developing in contemporary Europe: from the UK, home of the world's largest PR industry outside the US, to the other west European democracies where PR is relatively undeveloped and sometimes seen as an unwelcome Anglo-Saxon import; and beyond that to the former Communist countries of central and eastern Europe where a surge in PR activity is closely associated with the move towards free markets and democracy. Students will discuss the growing role of the European Union, the world's largest marketplace and will examine all the factors -- historical, political, cultural, and economic -- which make PR and lobbying distinctive in different parts of Europe, including the interaction with very different media systems.

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