480.661 International Public Relations and Public Diplomacy

In today’s global world, reaching international audiences is a key function of U.S.government-funded public diplomacy programs, corporate public relations and non-governmental organizations involved in relief and development. Though readings, lectures, discussions and exercises, this course will examine the differences between domestic and international media environments. Students will develop communication skills needed to deliver messages and craft outreach strategies and programs for non-American audiences. Special attention will be paid to communicating with audiences in Africa, Latin America and Southeast Asia, including Afghanistan, Pakistan and India. Topics will include an historical overview of international public relations and public diplomacy; opportunities and challenges for today's public diplomacy practioner; using research to understand international audiences; writing effectively for international audiences; health and development communication; and communication in international conflict resolution. Students will emerge with skills to work overseas in the fast-growing areas of public diplomacy and international public relations.

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