480.653 Communicating for Social Change

This course surveys the latest techniques used by non-profit and for-profit sectors to promote social causes. As the boundaries blur between the social and corporate sectors, each sector relies increasingly on the other to realize their respective goals. Although the primary focus of the course will be application of social marketing techniques, such topics as cause-related marketing, strategic philanthropy, community engagement, and corporate social responsibility will also be examined. As part of the course, students will explore principles and practices of social change initiatives, apply consumer research techniques to develop a social change communication strategy, become familiar with case studies, and analyze social change campaigns.

<< Back