480.643 Branding and Advertising

Branding and advertising are major components of any business or non-profit organization. Being able to showcase products and services offered in creative ways will increase visibility and improve sales. This course will teach students how to develop brands, create concepts, and develop advertising campaigns. Students will also learn practical tips including how to organize a creative department, how to write a creative brief, how to create budgets and time-lines, how to research and purchase visual imagery, and how to determine appropriate media for particular branding and advertising campaigns. Knowledge of a design program and PowerPoint is important, as presentations will be made with PPT.

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