480.642 CSR Communication Strategies

The Corporate Social Responsibility (CSR) movement is a world-wide phenomenon, and corporations, trade associations and nonprofits are being asked to step up and be accountable. Public relations and communication professionals need to develop the skills to prepare strategic communication plans that reflect their organization's commitment to CSR in order to protect and enhance their employer's reputation in the marketplace. This course will examine the global CSR movement, explore the communication challenges it presents and offer practical suggestions and tactics to respond to this trend. The class will feature in-class activities, outside research and guest speakers from NGOs, communication firms and major corporations with practical advice on meeting this challenge in the global marketplace.

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