480.639 Publishing: Print to Digital

Publishing is a cornerstone of communication; this course examines its pivotal role. Whether in print or online, most of what we read and much of what we view comes to us through the work of publishers. In response to the information revolution, publishing organizations are reinventing themselves as information and content providers. Mergers and new technologies confront publishing with new economics, new marketing strategies, and new vehicles for preserving material and making it available. Is traditional publishing dead? The course explores recent and expected changes in the publishing industry and how those changes will affect us.

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