480.637 Using Social and Digital Media

In this class you will learn about 12 useful social media tools, including blogging, Twitter, social networking, podcasting, online video and Digg. More importantly, you will be applying what you learn by developing a social media plan for a company or organization that you choose. They will be your "Client." Each week, you will learn how to use a different social media tool to engage in conversations that help to tell your client's story. You will also learn the theory behind why social and digital media is fundamentally changing the way that customers, advocates, and engaged consumers are interacting with brands. By the end of 14 weeks, you will be able to not just answer, but inspire, the inevitable questions being raised in every organization today: Why should we care about social media? How is it changing the way individuals and organizations communicate? Where should we begin? Note: Prior to fall 2009 this course was taught under the title Introduction to the Digital Age. Students who took that course may not register for this class as the content is the same.

<< Back