480.632 Digital Political Strategy

No president will ever be elected again without an internet strategy. Mobile phones and Facebook are being used to organize mass protests. Thanks to YouTube, two Senators lost their elections. Bloggers took down former CBS anchor Dan Rather and former Senate Majority Leader Trent Lott. Clearly, the world of political and issue campaigns has changed in the digital age. In this course students will explore new strategies possible in a networked world and learn what it takes to be a digital political strategist.

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