480.629 Public Relations in the Age of Digital Influence

Marketing and communication are changing. The levers that we have pulled for years to sell products and services, change behaviors, and advocate for causes no longer work the way they did. As trust in media and marketing plummets, trust in our peers, friends, family, and colleagues rises. Today we recognize new influencers in the people sitting next to us. Now, creating a conversation is just as important as driving media, forming partnerships and crafting messages. Call it influencer marketing. Call it brand stewardship in the network age. It's all public relations. This class will cover how to create comprehensive digital-influence strategies and ultimately how to be an effective public relations professional in this new digital age.

<< Back