480.624 Press Secretary: Theory and Practice

This class focuses on the skills required to be a press secretary and communication advisor working both inside and outside of government. It examines the roles, duties and responsibilities of press secretaries in a variety of settings: working for members of Congress, federal agencies, the White House, industry associations, non-profits, advocacy organizations, and political campaigns. It provides insight from journalists — the immediate audience for much of a press secretary’s efforts — about effective techniques. Students will create a variety of materials and deal with typical situations that a press secretary faces in the course of a day. By the end of the course, students will be able to draft and distribute materials such as press releases, op-ed pieces, “talking points,” press strategy memos, and plan a press conference.

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