480.623 Political Communication Campaigns

This course exposes students to practical applications of modern political communication. Through discussion and example, students gain working knowledge of recent and current campaign communication operations and their effectiveness, as well as an understanding of where the modern political communication operation and political media are heading in the 21st century. Students will learn about the latest technological advancements and their role in the modern political campaign, while gaining practical knowledge of a political press office or a political campaign press office. The course also examines the duties of a political press secretary, media advisor, or communication director, and the media professionals who cover them.

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