480.608 Applied Quantitative Research

This hand-on course guides students through the type of quantitative research they may need to perform on the job, such as, analyzing an audience, testing a message, doing a media audit, or demonstrating the effectiveness of a department. Students will learn how to develop and design good survey questions, experiments, and content analyses. Students will also learn how to run basic statistics on their data including: chi-square, t-test, ANOVA, and correlation. Students will also learn how to write up and present the results of their research. Students should take this course prior to the semester in which they begin their theses. Prerequisite: At least one class from the Informing Practice Through Research group.

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