480.601 Introduction to the Digital Age

The digital age is changing not only how communication professionals communicate with publics but also how people access, understand, and process information. As a result, digital tools are an increasingly important part of the modern communicator’s tool kit. This course examines empirical research that will help communication professionals in the digital age. Topics include creating usable and credible websites and effective internet advertising. The course will also examine blogs, social networking, and digital journalism. The digital age will be explored through primary research across a range of subjects including public relations, political communication, and health communication. Note: This is a new course and description as of fall 2009. Students who took 480.601 Introduction to the Digital Age prior to fall 2009 may take it again with the new content.

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