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Hispanic Voter Project
VOTE FOR YOUR HEALTH will only use your contact information to contact you to remind you to vote in the primary and the general election. You have the opportunity to opt-out at any time. VOTE FOR YOUR HEALTH is a non-profit, non-partisan effort to increase voter participation. It is not affiliated with any political party. National Public Radio Interviews Adam J. Segal of JHU's Hispanic Voter Project Columnist Gebe Martinez Cites JHU's Hispanic Voter Project Research in National Column Latest Report from JHU's Hispanic Voter Project Associated Press Reports on Hispanic Voter Project's Latest Study HVP's Adam J. Segal was interviewed in Las Vegas by CNN HVP's Adam J. Segal was quoted in a major CNN.com feature on the Hispanic vote. HVP's Adam J. Segal was quoted in an article in ADWEEK's Marketing y Medios HVP's Adam J. Segal appeared on Bloomberg Television to discuss the Hispanic vote in 2008. HVP research cited by the Wall Street Journal in an article on the Hispanic vote. Adam J. Segal quoted on the Hispanic vote in Washington Post article. Read The Washington Post story about the latest Hispanic Voter Project research. Total 2004 Spanish-Language TV Ad Spending by Market and Campaign Latest Report: Bikini Politics: Covering Only the Essential Parts of the Body Politic. An Interim Report on Hispanic Communications Strategies in Battleground States in the 2004 Presidential Election Spanish-Language Advertising in the 2004 Presidential Primaries and the Start of the General Election Battle for the Hispanic Vote What was the buzz about Hispanic Tuesday? The Hispanic Priority: The Spanish-Language Television Battle for the Hispanic Vote in the 2000 U.S. Presidential Election The Hispanic Voter Project at Johns Hopkins University is based at the university's Washington Center for the Study of American Government in Washington, DC. The Project's goal is to draw attention to the growing political importance of the nation's Hispanic American voters and to examine efforts by political parties, candidates, and interest groups to reach these voters. The Hispanic Voter Project's groundbreaking non-partisan research has drawn national attention in the media and academia. It has become the source for the most accurate and up-to-date information on this important emerging topic. Adam J. Segal, the Hispanic Voter Project's director, began his series of election studies while completing his Master's thesis on the 2000 presidential campaign at Johns Hopkins University -- see "The Hispanic Priority" (January/February 2003). Through interviews with campaign officials, strategists, network and television affiliate staffers, analysis of news reports from across the nation, and with support from researchers at the University of Wisconsin-Madison and the Campaign Media Analysis Group, Segal compiled the most comprehensive independent information on Spanish-language campaign television advertising ever made available. The Hispanic Voter Project reported that a record $16 million was spent on Spanish-language and bilingual political advertising to reach Hispanic voters in the 2002 election. The Hispanic Voter Project's research efforts at Johns Hopkins University have received major national media attention. CNN's Inside Politics, The New York Times, The Washington Post, Los Angeles Times, Miami Herald, Orlando Sentinel, Associated Press, Chicago Tribune, Boston Globe, EFE, The Washington Times, MSNBC and dozens of other major national, regional, and local newspapers and news organizations have covered the Project's reports. The Project has been frequently cited by National Journal's Hotline and ABCNews.com's The Note, two of Washington's most-read sources of political breaking news. One report, in 2002, drew significant attention in Florida where Governor Jeb Bush and his campaign attacked Democratic challenger, lawyer Bill McBride, using the study's findings that McBride had not been airing any Spanish-language television or radio advertisements. Post-Election Panel and Report - November 21, 2002 Ongoing Research In addition to his work with the Hispanic Voter Project, Adam J. Segal is a Faculty Lecturer in the Master's in Communication Program in Johns Hopkins University's Zanvyl Krieger School of Arts and Sciences Advanced Academic Programs. He designed and teaches two courses, "Ethnic Marketing and Political Communication" and "Internet Strategies," to Master's degree students in the Communication Program. He recently initiated the Johns Hopkins University Internet Project.
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