Monte Lutz

Monte Lutz , MBA, is a Senior Vice President of Digital Public Affairs for Edelman, where he is integrating social media into traditional public affairs initiatives. Monte is a social media pioneer who created his first political blog in 1998 - Voter’s Block. He also is the founder of Reelsoundtrack.com. Monte has been developing and implementing targeted marketing and PR campaigns for 14 years. He got his start in traditional media, working at CBS News and C-SPAN. As Vice President of The Public Forum Institute, Monte produced Congressional forums on health, education, and technology issues. He has led traditional, social media, and marketing programs for numerous organizations, including McDonald’s, Disney, Red Cross, OSHA, NASA and API. His work has been recognized by PR Week as one of the top crisis communication efforts of the year. He also produced an award-winning Super Bowl ad for Monster.com, which was ranked by USA TODAY as one of the Top 10 TV ads of all time. Monte previously served as a speechwriter for the U.S. Secretary of Labor and the publisher of Fortune magazine. He has bachelor’s degrees in Government and Religious Studies from Claremont McKenna College and an MBA from the University of Florida. He teaches Using Social and Digital Media.

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