Non Credit Workshop – Digital Social Advocacy
Digital Social Advocacy
February 5-18, 2014
Who Should Enroll
All registrants should have an undergraduate degree. The workshop is open to communication practitioners around the globe, regardless of whether or not they ever have been admitted to the MA in Communication program. They may work in various fields that aim to stimulate change, such as politics, advocacy, lobbying, social justice, health, digital technologies, and public relations. They may wish to:
- Advance their careers.
- Develop new skills, particularly in digital communication.
- Network with colleagues.
- Get a “taste” of the MA in Communication program.
What They Will Learn
This online, 14-day workshop is part of the course Digital Political Strategy. It offers flexibility for working professionals. It engages participants with case studies, peer discussions, and interactive exercises. By the end of the workshop, registrants will be able to:
- Identify specific policymakers and public members as target audiences.
- Reach the target audiences through social media (e.g., Twitter and Facebook).
- Increase awareness among and mobilize the target audiences.
In addition, enrollees will leave the workshop with useful templates and tools to use when planning their own communication campaigns. They also will receive a non-credit certificate of completion from Johns Hopkins University, if they complete an end-of-workshop survey that takes 10 minutes to complete and that provides feedback on how to improve the workshop. (They will receive neither grades nor an academic transcript.)
This non-credit workshop will be led by Alan Rosenblatt. He is a digital/social media strategist, professor and thought leader and a Partner at Turner Strategies. He taught the world’s first college course on digital politics at George Mason University in 1995. He created and built the Center for American Progress’s social media advocacy program (2007-13). Professor Rosenblatt trained more than 15,000 people across the world in digital and social media strategy, including civil society leaders across the Arab world in 2009, executives and staff at leading advocacy groups and news media outlets, Members of Congress and their staff, as well as a couple future kings. Alan has a Ph.D. in Political Science. He teaches digital political strategy at the Johns Hopkins, American, Gonzaga and Georgetown Universities. Find him across social media @DrDigiPol.
If you have questions regarding registration, the workshop content, or workshop format/schedule, contact Memi Miscally at email@example.com or 202-663-5776. Learn more about the MA in Communication program.
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