Course Schedule

Summer 2014

The courses below are those offered for the Summer 2014 term. (To view the course description, class dates & times, touch on accordion tab by the title.)

  • Washington DC Center

    480.302.51 - Communication in Practice

    $3563

    Susan Allen
    -STAFF-

    Wednesday 5:15 - 7:40; 5/14 - 8/6

    Communication is a fast-changing field that requires practitioners to keep current with trends in technology, audience segmentation, needs of stakeholders, message techniques, evaluation methods, and much more. Equally important, practitioners must master new ways of branding themselves in a competitive job environment. This course covers up-to-date perspectives in communication practice so that students gain a concrete understanding of the practice environment. The content includes strategic management, presentation styles, ethics, branding, campaigns, evaluation, cultural diversity, client tactics, and professional networking. Experts in practice will lecture and lead class activities. Students will create deliverables throughout the semester that will form a personal brand portfolio designed to showcase their talents and skills in communication. This course is designed for students who are provisional or have obtained advisor approval.

    480.600.51 - Research & Writing Methods

    $3563

    Elizabeth Patton

    Tuesday 7:45 - 10:10; 5/13 - 8/5

    Communication professionals take on diverse and multiple roles within and across organizations, but they share one role in common as strategic problem solvers. This course will teach you how to find, read, interpret, evaluate, and apply scientific research studies to solve practical problems encountered by communication practitioners. Topics covered include how to effectively use library resources to find research that can be of strategic value; how different research methods, including focus groups, case studies, surveys, and experiments are used in communication research; how to evaluate the quality of research reports; how to interpret qualitative and quantitative findings, including statistics; and how to distill the information found in research reports down to what is most relevant and usable. In addition to learning how to become a competent and critical research consumer, you will also be exposed to current research across different areas of the communication discipline.

    480.633.51 - Interactive Marketing and Advertising

    $3563

    Vincent DiCaro

    Tuesday 5:15 - 7:40; 5/13 - 8/5

    This is a hands-on course that focuses on the creative process, design and development of interactive marketing and advertising campaigns for online and mobile environments. Defining the audience, understanding the user experience and empowering the consumer are key to creating effective campaigns in this constantly changing environment. Standards, guidelines and best practices for creating display advertising and rich media will be taught, along with viral, word-of-mouth and emerging technologies. Practical skills will be taught as well, and by the end of the course students will produce an integrated interactive campaign.

    480.646.51 - Managerial Communication

    $3563

    Nancy Mayes

    Monday 7:45 - 10:10; 5/12 - 8/11

    Writer and historian James Humes said, “The art of communication is the language of leadership.” It is that simple comment that forms the foundation of this course. Here students explore the role of communication with stakeholders including subordinates, superiors, internal and external customers, suppliers and the community. Students examine effective communication in hiring and promoting, in conflict, in community interaction and in the internal communication of an organization. The class is built around three precepts or questions: With whom does one communicate, what does one communicate and how does one communicate effectively?

    480.671.51 - Government Relations and Lobbying

    $3563

    -STAFF-

    Tuesday 7:45 - 10:15; 5/13 - 8/5

    This course introduces students to the practical applications of federal lobbying and governmental relations. Through discussion, reading, guest lectures and actual site visits, students gain valuable applied knowledge in the communication tactics of this influential business. The course is designed to teach the students a “how to” approach, with specific focus on successfully communicating with governmental officials, designing lobbying campaigns and reviewing the foundations of governmental representation. This class conducts a detailed study of the structure of our government, ethical standards, influence methods, cultural appreciation, and the specific communication skills necessary for all advocacy professionals. The class explores various political and applied principals that are needed in practicing governmental representation. The course also gives students a practical understanding and unusual knowledge of the art of lobbying.

    480.678.51 - Spokesperson Development & Training

    $3563

    Bess Bezirgan

    Thursday 5:15 - 7:40; 5/15 - 8/7

    This course provides students with the knowledge and skills necessary to perform effectively as spokespersons in news media interviews and other high-stakes situations requiring public testimony. Students learn what motivates news media and how journalists cover stories. They learn to recognize the numerous interview techniques used by reporters, and the major differences between broadcast and print interviews. Course participants also learn successful spokesperson strategies, tactics and techniques designed to enhance their performance and reduce the risks inherent in today’s volatile media environment. Students develop effective messages and the other tools needed to prepare for interviews and public testimony. Students use on-camera training throughout the course to sharpen interview skills and to critique student performance. Successful students are able to transfer the knowledge and skills acquired in this course to the workplace. They are prepared to serve as spokespersons in a wide array of situations ranging from routine news interviews to potentially volatile confrontations.

    480.686.51 - Behavior Change and Education through Entertainment

    $3563

    Esta de Fossard-Nelson

    Wednesday 5:15 - 7:40; 5/14 - 8/6

    This course explores the various ways communication professionals can use entertainment to educate people and encourage them to adopt and enjoy improved life styles. Throughout history, stories, drama, poetry, music, dance, and other entertainment formats have been used to enlighten and educate both adults and children. In today’s society, the channels of communication are ever increasing. This course investigates ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment to foster positive behavior change.

  • Online Courses

    480.600.81 - Research & Writing Methods

    $3563

    Anna Armstrong

    Online 5/12 - 8/16

    Communication professionals take on diverse and multiple roles within and across organizations, but they share one role in common as strategic problem solvers. This course will teach you how to find, read, interpret, evaluate, and apply scientific research studies to solve practical problems encountered by communication practitioners. Topics covered include how to effectively use library resources to find research that can be of strategic value; how different research methods, including focus groups, case studies, surveys, and experiments are used in communication research; how to evaluate the quality of research reports; how to interpret qualitative and quantitative findings, including statistics; and how to distill the information found in research reports down to what is most relevant and usable. In addition to learning how to become a competent and critical research consumer, you will also be exposed to current research across different areas of the communication discipline.

    Technology fee: $150

    480.600.82 - Research & Writing Methods

    $3563

    Jill Underhill

    Online 5/12 - 8/16

    Communication professionals take on diverse and multiple roles within and across organizations, but they share one role in common as strategic problem solvers. This course will teach you how to find, read, interpret, evaluate, and apply scientific research studies to solve practical problems encountered by communication practitioners. Topics covered include how to effectively use library resources to find research that can be of strategic value; how different research methods, including focus groups, case studies, surveys, and experiments are used in communication research; how to evaluate the quality of research reports; how to interpret qualitative and quantitative findings, including statistics; and how to distill the information found in research reports down to what is most relevant and usable. In addition to learning how to become a competent and critical research consumer, you will also be exposed to current research across different areas of the communication discipline.

    Technology fee: $150

    480.601.81 - Introduction to the Digital Age

    $3563

    Chan Le Thai

    Online 5/12 - 8/16

    The digital age is changing how communication professionals communicate with public groups and how people access, understand, and process information. As a result, digital tools are an increasingly important part of the modern communicator’s tool kit. This course examines empirical research that will help communication professionals in the digital age. Topics include creating usable and credible websites and effective internet advertising. The course also examines blogs, social networking, and digital journalism. The digital age is explored through primary research across a range of subjects including public relations, political communication and health communication. Prerequisite: Research and Writing Methods

    Technology fee: $150

    480.602.81 - Changing Behavior through Communication

    $3563

    Jennifer Anne Bishop

    Online 5/12 - 8/16

    The goal of many communication initiatives is to encourage some type of behavior change. Communication professionals who understand how people change their behavior can create more successful campaigns. This course surveys major theories used to predict when and under what circumstances individuals are most likely to change their behavior. Behavior change includes a variety of actions, such as voting for a candidate, purchasing a product, joining a social networking group, or adopting a new health habit. Individual-level, interpersonal level, and community-level models of change are covered. By becoming familiar with specific theories and the empirical support for those theories, students learn how to use social science based models to guide their communication strategies effectively. Prerequisite: Research and Writing Methods

    Technology fee: $150

    480.604.81 - Media Effects

    $3563

    Jennifer Anne Bishop

    Online 5/12 - 8/16

    This course surveys major theories and perspectives on how mass media can influence individuals, organizations and society, with a focus on content areas that have the most strategic relevance for public relations practice. The course covers readings on the role media plays in shaping what issues people attend to, how they think about those issues and potential outcomes; how public relations practitioners attempt to use media strategically to meet their objectives; and the implications that current media systems, technologies, and practices have for their media relations efforts. Prerequisite: Research and Writing Methods

    Technology fee: $150

    480.606.81 - Persuasion

    $3563

    Elizabeth Patton

    Online 5/12 - 8/16

    This course addresses two questions of vital importance to communication professionals: what aspects of a message make it persuasive (or not), and what attributes of individual people and audiences make them susceptible or resistant to influence. The course examines all varieties of messaging, from individuals communicating one-on-one, to messages communicated via mass media. We study topics such as how the expertise, trustworthiness, and likeability of a spokesperson can enhance or weaken a message’s persuasiveness, and how people’s social groups can affect their willingness to believe. The course draws on both theory and empirical evidence to provide students with a well-rounded understanding of influence and persuasive strategies in today’s world. Prerequisite: Research and Writing Methods

    Technology fee: $150

    480.610.81 - Applied Research

    $3563

    Mary Miscally

    Online 5/12 - 8/16

    Communication employers require not only researchers but also practitioners to conduct primary research that guides planning and refinement. For example, professionals need to understand target audience perceptions and information-seeking habits, audit news media messages, obtain reactions to advertisements, and test the effectiveness of a campaign in order to develop and refine strategies, materials, and media plans. By the start of the course, students must identify a problem and develop research questions that will yield findings that will guide the formulation of solutions. They also must choose a research pathway and method. Those on the qualitative pathway may pilot one of the following methods: the qualitative content analysis, indepth interviews, focus groups or case study. Students on the quantitative pathway may use one of the following methods: the quantitative content analysis, survey or experiment. Throughout the course, students must design, implement, and analyze the data from their study. They also write a report with their research questions, method and results. Students on the qualitative pathway will need Google+ Hangout and possibly Screencast-O-Matic, and students on the quantitative pathway will need Excel with the Data Analysis ToolPak and possibly SurveyMonkey, which may require a nominal fee. It is recommended that if students plan to complete a thesis, they take this course the semester before enrolling in Thesis. Prerequisite: Research and Writing Methods

    Technology fee: $150

    480.623.81 - Political Communication Campaigns

    $3563

    Mark Murray

    Online 5/12 - 8/16

    This course will cover the final few months of the 2012 campaign for President of the United States. As much as possible, the class will use actual events in the campaign as the basis for assignments and class discussions. Students will react to actual situations as if they were working for one of the candidates to prepare such campaign communication tools as news releases, talking points, op-eds, candidate or surrogate speeches and radio or television commercials. Students will also learn about campaign strategic planning and message development. The final weeks of the class will focus on analysis, such as the role played by the news media in the result, if any, and any other external factors that might have affected the outcome. The class will expose students to the practical applications of the communication process as used in contemporary political campaigns, including the use of new technologies and social media. Students will also learn about the operation of a political press office and the duties of a political press secretary, media advisor or communication director, and the news media professionals who cover them.

    Technology fee: $150

    480.629.81 - Public Relations in the Age of Digital Influence

    $3563

    -STAFF-

    Online 5/12 - 8/16

    Marketing and communication are changing. The levers that we have pulled for years to sell products and services, change behaviors, and advocate for causes no longer work the way they did. As trust in media and marketing plummets, trust in our peers, friends, family, and colleagues rises. Today we recognize new influencers in the people sitting next to us. Now, creating a conversation is just as important as driving media, forming partnerships and crafting messages. Call it influencer marketing or brand stewardship in the network age. It’s all public relations. This class covers how to create comprehensive digital-influence strategies and ultimately how to be an effective public relations professional in this new digital age.

    Technology fee: $150

    480.629.82 - Public Relations in the Age of Digital Influence

    $3563

    You Jin Hur

    Online 5/12 - 8/16

    Marketing and communication are changing. The levers that we have pulled for years to sell products and services, change behaviors, and advocate for causes no longer work the way they did. As trust in media and marketing plummets, trust in our peers, friends, family, and colleagues rises. Today we recognize new influencers in the people sitting next to us. Now, creating a conversation is just as important as driving media, forming partnerships and crafting messages. Call it influencer marketing or brand stewardship in the network age. It’s all public relations. This class covers how to create comprehensive digital-influence strategies and ultimately how to be an effective public relations professional in this new digital age.

    Technology fee: $150

    480.630.81 - Multimedia Authoring

    $3563

    Gabriel Walsh

    Online 5/12 - 8/16

    This course is an introduction to techniques for reading, writing, analyzing, producing and publishing integrated forms of digital multimedia. Students will be assigned projects that explore the aesthetic, technological and communications concerns inherent in new media production for the online medium. The course emphasizes the understanding of key paradigms of the multimedia experience, including: integration, interactivity, hypermedia, and immersion essential to the construction of narrative forms specific to digital media. Production techniques and design strategies will be introduced for incorporating text, imagery, sound, and video into Web 2.0 applications such as blogs, Twitter, Facebook, YouTube, etc. Readings will explore key issues in contemporary media and communications impacted by new and emerging digital technologies. The objective of the course is for students to learn the practical and critical skills necessary to achieve digital fluency for their professional work in the field of communication. This course was formerly called Essential Skills in Digital Media Literacy.

    Technology fee: $150

    480.643.81 - Branding and Advertising

    $3563

    Andrea Rojchin

    Online 5/12 - 8/16

    Branding and advertising are major components of any business or non-profit organization. Showcasing products and services in creative ways increases visibility and improves sales. This course teaches students how to develop brands, create concepts and develop advertising campaigns. Students also learn practical tips including how to organize a creative department, write a creative brief, create budgets and time-lines, research and purchase visual imagery, and how to determine appropriate media for particular branding and advertising campaigns.

    Technology fee: $150

    480.643.82 - Branding and Advertising

    $3563

    Andrea Rojchin

    Online 5/12 - 8/16

    Branding and advertising are major components of any business or non-profit organization. Showcasing products and services in creative ways increases visibility and improves sales. This course teaches students how to develop brands, create concepts and develop advertising campaigns. Students also learn practical tips including how to organize a creative department, write a creative brief, create budgets and time-lines, research and purchase visual imagery, and how to determine appropriate media for particular branding and advertising campaigns.

    Technology fee: $150

    480.653.81 - Communicating for Social Change

    $3563

    Sharyn Sutton
    Anya Karavanov

    Online 5/12 - 8/16

    This course is what Social Marketing is all about – using techniques and proven theory from the field of Marketing to address social issues mainly through attempting to change behavior in ways that benefit an individual, community or society. Students in this skills-based course will study and work in teams to apply the health communications step-by-step model to create a Social Marketing Campaign for a real world situation.

    Technology fee: $150

    480.658.81 - Public Relations Writing

    $3563

    Shonali Burke

    Online 5/12 - 8/16

    The primary goal of this course is for students to develop the professional-level persuasive writing skills expected of the best PR practitioners. Students are given weekly writing assignments outside of class and write on deadline during many class periods. The course covers various forms of public relations writing including press releases, op-ed essays, crisis communications and internal communications. Written work is judged using 10 tenets of good writing: organization, persuasion, clarity, focus, flow, tone, proper usage, timeliness, accuracy and relevance.

    Technology fee: $150

    480.801.81 - Independent Study

    $3563

    Mary Miscally

    Online 5/12 - 8/16

    This course is designed to guide students though the thesis process. It is the last course students take in finishing their masters’ degrees. Students select a topic for original research and conduct and write up their research in the course of the class. Students are encouraged to select a topic that will be useful in the workplace and that can be part of their professional portfolio. Graduation is subject to approval of the thesis by the thesis committee and completion of a successful defense. Students are encouraged to enter the class with a clear idea of what they would like to research. All core courses must be completed before starting Thesis.

    Technology fee: $150

    480.804.81 - Practicum

    $3563

    Susan Allen

    Online 5/12 - 8/16

    Strategic-planning students complete the Practicum course during their last semester in the MA in Communication program. This optional core course offers a culminating experience that helps students integrate new or enhanced capabilities into a significant evidence-based project relevant to their profession. Each student can identify an organization or individual in need of support for a communication-related project and how to fulfill that need. In addition, the student must prepare (a) a proposal that outlines objectives, scope of work, any deliverables, timeline, and method for evaluating achievement of objectives; and (b) any final deliverables. The student must complete the Practicum course in one semester.

    Technology fee: $150