Course Schedule

The courses below are those offered for the term. (To view the course description, class dates & times, touch on accordion tab by the title.)

State-specific Information for Online Programs

Note: Students should be aware of additional state-specific information for online programs. For more information, please contact an admissions representative.

  • Washington DC Center

    480.600.51 - Research & Writing Methods

    $3853

    Susan Allen

    Wednesday 5:10 - 7:40; 1/11 - 4/26

    Communication professionals take on diverse and multiple roles within and across organizations, but they share one role in common as strategic problem solvers. This course will teach you how to find, read, interpret, evaluate, and apply scientific research studies to solve practical problems encountered by communication practitioners. Topics covered include how to effectively use library resources to find research that can be of strategic value; how different research methods, including focus groups, case studies, surveys, and experiments are used in communication research; how to evaluate the quality of research reports; how to interpret qualitative and quantitative findings, including statistics; and how to distill the information found in research reports down to what is most relevant and usable. In addition to learning how to become a competent and critical research consumer, you will also be exposed to current research across different areas of the communication discipline.

    480.601.51 - Introduction to the Digital Age

    $3853

    Vincent DiCaro

    Thursday 5:10 - 7:40; 1/12 - 4/27

    The digital age is changing how communication professionals communicate with public groups and how people access, understand, and process information. As a result, digital tools are an increasingly important part of the modern communicator’s tool kit. This course examines empirical research that will help communication professionals in the digital age. Topics include creating usable and credible websites and effective internet advertising. The course also examines blogs, social networking, and digital journalism. The digital age is explored through primary research across a range of subjects including public relations, political communication and health communication. Prerequisite: Research and Writing Methods

    480.602.51 - Changing Behavior through Communication

    $3853

    Jennifer Anne Bishop

    Tuesday 7:45 - 10:15; 1/10 - 4/25

    The goal of many communication initiatives is to encourage some type of behavior change. Communication professionals who understand how people change their behavior can create more successful campaigns. This course surveys major theories used to predict when and under what circumstances individuals are most likely to change their behavior. Behavior change includes a variety of actions, such as voting for a candidate, purchasing a product, joining a social networking group, or adopting a new health habit. Individual-level, interpersonal level, and community-level models of change are covered. By becoming familiar with specific theories and the empirical support for those theories, students learn how to use social science based models to guide their communication strategies effectively. Prerequisite: Research and Writing Methods

    480.633.51 - Interactive Marketing and Advertising

    $3853

    Jay McCutcheon

    Tuesday 5:10 - 7:40; 1/10 - 4/25

    This is a hands-on course that focuses on the creative process, design and development of interactive marketing and advertising campaigns for online and mobile environments. Defining the audience, understanding the user experience and empowering the consumer are key to creating effective campaigns in this constantly changing environment. Standards, guidelines and best practices for creating display advertising and rich media will be taught, along with viral, word-of-mouth and emerging technologies. Practical skills will be taught as well, and by the end of the course students will produce an integrated interactive campaign.

    480.636.51 - Web Writing and Content Strategy

    $3853

    Sean Luechtefeld

    Wednesday 7:45 - 10:15; 1/11 - 4/26

    You have 3.5 seconds to capture a web visitor’s attention. How do you make sure your website entices them to stick around and learn more? This course examines how compelling web content is essential to engaging visitors and driving their behavior. We’ll explore writing styles appropriate for B2B and B2C websites and blogs, and work with a variety of content formats, such as videos, infographics, contests, polls, and more. Using the website as the hub for content, we’ll cover techniques for driving web visitors to your site with inbound and outbound content marketing strategies. We’ll discuss the intersection of search engine optimization, social media and content marketing and the importance of an integrated approach to content creation and distribution. Lectures and exercises draw on real-world examples from a variety of industries. By the end of the semester, students will be able to create and execute a comprehensive content marketing program.

    480.680.51 - Nonfiction Filmmaking

    $3853

    Stephen Menick

    Thursday 7:45 - 10:15; 1/12 - 4/27

    Today’s communication environment calls for a good understanding of the process and methods of nonfiction filmmaking. This course introduces students to nonfiction storytelling in the motion picture medium, from conceptualization to writing to production. Using smartphones, simple production equipment and editing software, students will produce their own videos and be prepared for real-world production with professional crews.

    480.685.51 - Argument & Public Address

    $3853

    Taylor Hahn

    Monday 5:10 - 7:40; 1/9 - 5/1

    Argument construction, engagement, and analysis are critical skill sets for communication professionals. Whether substantiating your own position or refuting claims made by others, it is important to understand how arguments function, interact, and effect action and policy. This course prepares students to understand and construct arguments by exploring how arguments are developed and communicated to diverse audiences. Students will learn to analyze, critique, and fashion arguments through written and speech-based exercises.

    480.725.51 - How the Media Covers the White House

    $3853

    Robert Guttman

    Monday 5:10 - 7:40; 1/9 - 5/1

    How the Media Covers the White House class for spring, 2017 will discuss and analyze how correspondents cover the White House. We will watch and discuss the beginning of the 45th president and their new administration and how the traditional and social media cover the new president. In addition, the class will look at the media strategy of the new administration and how the newly inaugurated 45th president will use social media and traditional media to promote their new policies We are at the start of a new administration, so we can study how a new president sets up their media operation. We will look at the new press operation of the White House and compare it to previous administrations through our history. We will discuss how the various media assign their new White House reporters. We will have White House correspondents as guest speakers for the class. This will be a lively, interactive and interesting class looking at the media covering the new White House and how the new president presents themselves to the American public.

  • Online Courses

    480.600.81 - Research & Writing Methods

    $3853

    Kimberly Henderson

    Online 1/9 - 5/1

    Communication professionals take on diverse and multiple roles within and across organizations, but they share one role in common as strategic problem solvers. This course will teach you how to find, read, interpret, evaluate, and apply scientific research studies to solve practical problems encountered by communication practitioners. Topics covered include how to effectively use library resources to find research that can be of strategic value; how different research methods, including focus groups, case studies, surveys, and experiments are used in communication research; how to evaluate the quality of research reports; how to interpret qualitative and quantitative findings, including statistics; and how to distill the information found in research reports down to what is most relevant and usable. In addition to learning how to become a competent and critical research consumer, you will also be exposed to current research across different areas of the communication discipline.

    Technology Fee: $175.00

    480.600.82 - Research & Writing Methods

    $3853

    Anna Torrens Armstrong

    Online 1/9 - 5/1

    Communication professionals take on diverse and multiple roles within and across organizations, but they share one role in common as strategic problem solvers. This course will teach you how to find, read, interpret, evaluate, and apply scientific research studies to solve practical problems encountered by communication practitioners. Topics covered include how to effectively use library resources to find research that can be of strategic value; how different research methods, including focus groups, case studies, surveys, and experiments are used in communication research; how to evaluate the quality of research reports; how to interpret qualitative and quantitative findings, including statistics; and how to distill the information found in research reports down to what is most relevant and usable. In addition to learning how to become a competent and critical research consumer, you will also be exposed to current research across different areas of the communication discipline.

    Technology Fee: $175.00

    480.601.81 - Introduction to the Digital Age

    $3853

    Mark Story

    Online 1/9 - 5/1

    The digital age is changing how communication professionals communicate with public groups and how people access, understand, and process information. As a result, digital tools are an increasingly important part of the modern communicator’s tool kit. This course examines empirical research that will help communication professionals in the digital age. Topics include creating usable and credible websites and effective internet advertising. The course also examines blogs, social networking, and digital journalism. The digital age is explored through primary research across a range of subjects including public relations, political communication and health communication. Prerequisite: Research and Writing Methods

    Technology Fee: $175.00

    480.602.81 - Changing Behavior through Communication

    $3853

    Jennifer Anne Bishop

    Online 1/9 - 5/1

    The goal of many communication initiatives is to encourage some type of behavior change. Communication professionals who understand how people change their behavior can create more successful campaigns. This course surveys major theories used to predict when and under what circumstances individuals are most likely to change their behavior. Behavior change includes a variety of actions, such as voting for a candidate, purchasing a product, joining a social networking group, or adopting a new health habit. Individual-level, interpersonal level, and community-level models of change are covered. By becoming familiar with specific theories and the empirical support for those theories, students learn how to use social science based models to guide their communication strategies effectively. Prerequisite: Research and Writing Methods

    Technology Fee: $175.00

    480.603.81 - Communication in Practice

    $3853

    Susan Allen

    Online 1/9 - 5/1

    Communication is a fast-changing field that requires practitioners to keep current with trends in technology, audience segmentation, needs of stakeholders, message techniques, evaluation methods, and much more. Equally important, practitioners must master new ways of branding themselves in a competitive job environment. This course covers up-to-date perspectives in communication practice so that students gain a concrete understanding of the practice environment. The content includes strategic management, presentation styles, ethics, branding, campaigns, evaluation, cultural diversity, client tactics, and professional networking. Experts in practice will lecture and lead class activities. Students will create deliverables throughout the semester that will form a personal brand portfolio designed to showcase their talents and skills in communication. This course is designed for students who are provisional or have obtained advisor approval.

    Technology Fee: $175.00

    480.604.81 - Theory of Mass Communication Practices

    $3853

    Kimberly Henderson

    Online 1/9 - 5/1

    This course surveys major theories and perspectives on how mass media can influence individuals, organizations and society, with a focus on content areas that have the most strategic relevance for public relations practice. The course covers readings on the role media plays in shaping what issues people attend to, how they think about those issues and potential outcomes; how public relations practitioners attempt to use media strategically to meet their objectives; and the implications that current media systems, technologies, and practices have for their media relations efforts. Prerequisite: Research and Writing Methods

    Technology Fee: $175.00

    480.604.82 - Theory of Mass Communication Practices

    $3853

    Debra Brittain Davenport

    Online 1/9 - 5/1

    This course surveys major theories and perspectives on how mass media can influence individuals, organizations and society, with a focus on content areas that have the most strategic relevance for public relations practice. The course covers readings on the role media plays in shaping what issues people attend to, how they think about those issues and potential outcomes; how public relations practitioners attempt to use media strategically to meet their objectives; and the implications that current media systems, technologies, and practices have for their media relations efforts. Prerequisite: Research and Writing Methods

    Technology Fee: $175.00

    480.606.81 - Persuasion

    $3853

    Stella-Monica Mpande

    Online 1/9 - 5/1

    This course addresses two questions of vital importance to communication professionals: what aspects of a message make it persuasive (or not), and what attributes of individual people and audiences make them susceptible or resistant to influence. The course examines all varieties of messaging, from individuals communicating one-on-one, to messages communicated via mass media. We study topics such as how the expertise, trustworthiness, and likeability of a spokesperson can enhance or weaken a message’s persuasiveness, and how people’s social groups can affect their willingness to believe. The course draws on both theory and empirical evidence to provide students with a well-rounded understanding of influence and persuasive strategies in today’s world. Prerequisite: Research and Writing Methods

    Technology Fee: $175.00

    480.606.82 - Persuasion

    $3853

    Stella-Monica Mpande

    Online 1/9 - 5/1

    This course addresses two questions of vital importance to communication professionals: what aspects of a message make it persuasive (or not), and what attributes of individual people and audiences make them susceptible or resistant to influence. The course examines all varieties of messaging, from individuals communicating one-on-one, to messages communicated via mass media. We study topics such as how the expertise, trustworthiness, and likeability of a spokesperson can enhance or weaken a message’s persuasiveness, and how people’s social groups can affect their willingness to believe. The course draws on both theory and empirical evidence to provide students with a well-rounded understanding of influence and persuasive strategies in today’s world. Prerequisite: Research and Writing Methods

    Technology Fee: $175.00

    480.608.81 - Analytic Techniques in Communication Research

    $3853

    Sean Luechtefeld

    Online 1/9 - 5/1

    This hands-on course guides students through the various types of quantitative research they may need to perform on the job, such as, analyzing an audience, testing a message, doing a media audit, or demonstrating the effectiveness of a department. Students learn how to develop and design good surveys, experiments, and quantitative content analyses, and how to run basic statistics on their data including the following: chi-square, t-test, and correlation. Students also learn how to write up and present the results of their research. Students should take this course prior to the semester in which they begin their research for Thesis or Practicum. Prerequisite: Research and Writing Methods.

    Technology Fee: $175.00

    480.637.81 - Using Social and Digital Media

    $3853

    You Jin Hur

    Online 1/9 - 5/1

    In this class students learn about 12 useful social media tools, including blogging, Twitter, social networking, podcasting, online video and Digg. More importantly, students apply what they learn by developing a social media plan for a company or organization that they choose. They will be the student’s “Client.” Each week, students learn how to use a different social media tool to engage in conversations that help to tell their client’s story. Students also learn the theories behind why social and digital media is fundamentally changing the way that customers, advocates and engaged consumers are interacting with brands. By the end of semester, students will be able to not just answer, but inspire, the inevitable questions being raised in every organization today: Why should we care about social media? How is it changing the way individuals and organizations communicate? Where should we begin? Note: Prior to fall 2009 this course was taught under the title Introduction to the Digital Age. Students who took that course may not register for this class as the content is the same.

    Technology Fee: $175.00

    480.637.82 - Using Social and Digital Media

    $3853

    You Jin Hur

    Online 1/9 - 5/1

    In this class students learn about 12 useful social media tools, including blogging, Twitter, social networking, podcasting, online video and Digg. More importantly, students apply what they learn by developing a social media plan for a company or organization that they choose. They will be the student’s “Client.” Each week, students learn how to use a different social media tool to engage in conversations that help to tell their client’s story. Students also learn the theories behind why social and digital media is fundamentally changing the way that customers, advocates and engaged consumers are interacting with brands. By the end of semester, students will be able to not just answer, but inspire, the inevitable questions being raised in every organization today: Why should we care about social media? How is it changing the way individuals and organizations communicate? Where should we begin? Note: Prior to fall 2009 this course was taught under the title Introduction to the Digital Age. Students who took that course may not register for this class as the content is the same.

    Technology Fee: $175.00

    480.638.81 - Utilizing Images: Media Literacy In Practice

    $3853

    Kristin Hocevar

    Online 1/9 - 5/1

    This course will teach you how to critically evaluate media, create effective visual communication by identifying key elements of a visual message, and apply relevant theory as it relates to visual message design. This course provides an overview of the approaches and strategies communication practitioners use to incorporate media literacy in their practices. This course will address the following questions: What is media literacy and how does it relate to visual communication? How can visual media be used effectively to promote strategic messages or positive change? How can we critically evaluate the quality of visual messages and create effective and ethical visual communication?

    Technology Fee: $175.00

    480.638.82 - Utilizing Images: Media Literacy In Practice

    $3853

    Kristin Hocevar

    Online 1/9 - 5/1

    This course will teach you how to critically evaluate media, create effective visual communication by identifying key elements of a visual message, and apply relevant theory as it relates to visual message design. This course provides an overview of the approaches and strategies communication practitioners use to incorporate media literacy in their practices. This course will address the following questions: What is media literacy and how does it relate to visual communication? How can visual media be used effectively to promote strategic messages or positive change? How can we critically evaluate the quality of visual messages and create effective and ethical visual communication?

    Technology Fee: $175.00

    480.645.81 - Health Literacy, Language and Culture

    $3853

    LaKesha Anderson

    Online 1/9 - 5/1

    This course offers a skills-oriented approach to addressing literacy, language and culture within a health care context. Understanding the relationship between literacy, language and culture will benefit those in heath communication, as well as professionals in areas such as public and media relations, digital communication, political communication, and corporate and non-profit communication. Students will explore how low literacy and poor health literacy affect quality and outcomes at the individual and systems level and consider the integration of health literacy, cultural competency and language assistance strategies to reduce disparities in health and well being. Overall, this 13-week course aims to improve the cultural and health literacy competency of professionals and the systems in which they work.

    Technology Fee: $175.00

    480.646.81 - Managerial Communication

    $3853

    Nancy Mayes

    Online 1/9 - 5/1

    Writer and historian James Humes said, “The art of communication is the language of leadership.” It is that simple comment that forms the foundation of this course. Here students explore the role of communication with stakeholders including subordinates, superiors, internal and external customers, suppliers and the community. Students examine effective communication in hiring and promoting, in conflict, in community interaction and in the internal communication of an organization. The class is built around three precepts or questions: With whom does one communicate, what does one communicate and how does one communicate effectively?

    Technology Fee: $175.00

    480.646.82 - Managerial Communication

    $3853

    Nancy Mayes

    Online 1/9 - 5/1

    Writer and historian James Humes said, “The art of communication is the language of leadership.” It is that simple comment that forms the foundation of this course. Here students explore the role of communication with stakeholders including subordinates, superiors, internal and external customers, suppliers and the community. Students examine effective communication in hiring and promoting, in conflict, in community interaction and in the internal communication of an organization. The class is built around three precepts or questions: With whom does one communicate, what does one communicate and how does one communicate effectively?

    Technology Fee: $75.00

    480.659.81 - Crisis Communication

    $3853

    Jennifer Todd

    Online 1/9 - 5/1

    This course provides students with a fundamental understanding of crisis management, risk communication, media relations, and public-opinion research techniques in multiple contexts. It introduces students to crisis management principles, strategies, tactics and communication methods. Course participants work as a team to develop a crisis management plan for analysis and discussion. Successful students are able to transfer to the workplace the knowledge and skills developed in this course. Students learn to predict, manage, and control real-world controversies that they may confront as they pursue their careers. Moreover, students are able to manage effectively, participate in, and control volatile situations involving the news media.

    Technology Fee: $175.00

    480.663.81 - Integrated Marketing Communication

    $3853

    Sandra Moore

    Online 1/9 - 5/1

    Integrated marketing communication breaks down the traditional advertising, public relations and marketing silos by challenging practitioners to apply the optimum mix of media and message to motivate the target audience to act. The rise of the internet and now Web 2.0 support the need to embrace integrated marketing communication as a comprehensive approach to reach target audiences. In this course students learn to evaluate audience demographics and apply the appropriate communication channels and messages based upon the audiences’ needs and the business realities of marketing campaigns. During the semester, students develop a tool kit of steps to follow to attain marketing success. Through simulation exercises, case study analysis and self-directed reading, students develop a results-oriented and measurable marketing campaign proposal.

    Technology Fee: $175.00

    480.663.82 - Integrated Marketing Communication

    $3853

    Sandra Moore

    Online 1/9 - 5/1

    Integrated marketing communication breaks down the traditional advertising, public relations and marketing silos by challenging practitioners to apply the optimum mix of media and message to motivate the target audience to act. The rise of the internet and now Web 2.0 support the need to embrace integrated marketing communication as a comprehensive approach to reach target audiences. In this course students learn to evaluate audience demographics and apply the appropriate communication channels and messages based upon the audiences’ needs and the business realities of marketing campaigns. During the semester, students develop a tool kit of steps to follow to attain marketing success. Through simulation exercises, case study analysis and self-directed reading, students develop a results-oriented and measurable marketing campaign proposal.

    Technology Fee: $175

    480.682.81 - Health Psychology & Behavior Change

    $3853

    Kisha Coa

    Online 1/9 - 5/1

    This course provides an overview of health psychology: the scientific study of behaviors and cognitive processes related to health states. It addresses the mind/body connection, the influence of social and physical environments on our health, cognitive processing of health information, health belief models, and the link between personality traits and health. Understanding the interactions between these biological, psychological, and social influences on individuals’ health states is a key element in developing effective health communication and intervention programs. Students approach all course topics from both theory-driven and applied perspectives.

    Technology Fee: $175.00

    480.687.81 - Intercultural Communication

    $3853

    Julian Teixeira

    Online 1/9 - 5/1

    This course examines the meaning and importance of intercultural communication as it applies to individuals, groups, organizations and nations. Students examine the meaning of “culture” and how “culture” can affect personal, national and international understanding and communication, beliefs and behaviors. The course examines the difficulties and dangers that can result from cultural misunderstanding. In a modern world with diverse communication methods, there is an ever-increasing need for intercultural understanding and communication. The course investigates the various ways in which cultures differ and the necessity of understanding and respecting other cultures. The course assists communication professionals to be more effective with external communication campaigns in other countries and internal communication within a diverse workplace. The course emphasizes clear and logical spoken and written expression to enhance individual ability to interact effectively with people of different cultures.

    Technology Fee: $175.00

    480.804.81 - Practicum

    $3853

    Debra Brittain Davenport

    Online 1/9 - 5/1

    Strategic-planning students complete the Practicum course during their last semester in the MA in Communication program. This optional core course offers a culminating experience that helps students integrate new or enhanced capabilities into a significant evidence-based project relevant to their profession. Each student can identify an organization or individual in need of support for a communication-related project and how to fulfill that need. In addition, the student must prepare (a) a proposal that outlines objectives, scope of work, any deliverables, timeline, and method for evaluating achievement of objectives; and (b) any final deliverables. The student must complete the Practicum course in one semester.

    Technology Fee: $175.00

    480.805.81 - Research and Authorship in Communication

    $3853

    Taylor Hahn

    Online 1/9 - 5/1

    This course walks students through the various steps necessary to author a professional study in communication. Students will learn how to develop various aspects of a communication project including research questions, literature review, and results. In addition, students will learn how to identify the feasibility of their research and identify feasibility when examining potential research questions. Prerequisite courses: 480.608 or 480.609

    Technology Fee: $175.00

    480.888.81 - Thesis Continuation

    $3853

    Taylor Hahn

    Online 1/9 - 5/1

    Students not finishing the thesis during the term in which they enroll in the Thesis course must enroll in Thesis Continuation in every ensuing semester (including summer) until they complete their degrees. It is not possible to take a semester off or a leave of absence while working on the thesis.

    Technology Fee: $175.00