Course Description

470.625 - Resource Development and Marketing in Nonprofits

The goal of this course is to prepare future nonprofit leaders and board members with the international resource development and marketing fundamentals that help every nonprofit thrive. The course focuses on how to create and nurture an organizational culture where everyone on the staff and board understands, embraces, and acts on his or her role in developing strategic relationships with funders, potential funders, and media professionals. You will gain an understanding of the process, the metrics that drive the process, and the milestone markers that lead to success. You will explore how to develop a board and/or cadre of volunteers who give generously, share expertise freely, connect you to the right government officials and media leaders, and invite others to join them. Data-driven decision-making and all aspects of fund development, marketing, and communications will be woven throughout the course. Led by an internationally recognized practitioner, consultant, and master teacher, the course will use scenarios, discussion, social media, audio, and video clips so that you will walk away with the knowledge you need to secure private and government funding and social capital as a CEO, senior staff member, board chair, or member, and the confidence to do it all well. Elective course for the Certificate in Nonprofit Management.