Certificate Requirements

Learning Outcomes

The Post-Baccalaureate Certificate in Applied Research for Communication will help students acquire the knowledge and skills necessary to achieve the following learning outcomes:

  1. Assess the research needs of a communication effort.
  2. Design theory-based formative, process, and summative evaluation studies.
  3. Execute quantitative and qualitative methods.
  4. Analyze data using thematic, descriptive, and inferential approaches.
  5. Use results to plan and refine communication efforts.

Courses

Given the learning outcomes, students must take a total of five courses. They can enroll part-time and thus earn the certificate within 1 year or take up to 5 years. Below is an outline of the courses, which are a mix of required, core, and elective.

Required
One of the five courses is required. Students who earn a C or below in a required course must repeat that course. The required is as follows: _
480.600 Research and Writing Methods: Students must complete this course during their first semester and before enrolling in any core courses.

Core
Three of the five courses are cores. Students who earn a C or below in a core course may not count that course toward core requirements. The cores are as follows:
480.608 Applied Quantitative Research: Students can complete this course during their second through last semesters.
480.609 Applied Qualitative Research: Students can complete this course during their second through last semesters._
480.804 Practicum: Students must take either 480.608 Applied Quantitative Research or 480.609 Applied Qualitative Research before enrolling in 480.804 Practicum, which they must complete during their last semester. During 480.804 Practicum, students conduct a real-world study; if it involves human subjects, the study must obtain Homewood Institutional Review Board approval before the start of participant recruitment and data collection.

Elective
One of the five courses is an elective. It is as follows: _
480.681 Communication Evaluation: Students can complete this course during their first through last semesters.

Students who start the Post-Baccalaureate Certificate in Applied Research for Communication program can switch to the Master of Arts in Communication program. Moreover, they can apply all of their certificate courses toward the master’s degree. Click here to learn more about the MA in Communication.

State-specific Information for Online Programs

Note: Students currently cannot conduct internships in Kentucky. For more information, please contact an admissions representative. Students should be aware of additional state-specific information for online programs.