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Student Live Blogs Gov 2.0 Summit
Communication student Katie Roland is live blogging at the Gov 2.0 summit. Her company has sent her there to better understand how leaders are thinking about reshaping government, developing new business models, and impacting our culture and economy through open government and strategic public policy decisions. Katie is a Senior Account Director at Marion, Montgomery, Inc. (MMI), an agency that does strategic marketing programs, advertising, graphic design, public relations, social media, media planning, interactive/web, and event planning. You can follow her at govloop.com.
Student Helps With Award Winning Campaign
Communication student Michael Green helped design and implement a communications strategy that won the Public Relations Society of America’s 2009 Silver Anvil Award for best national public affairs campaign. The campaign, “Stop Oil Speculation Now,” was executed by Xenophon Strategies on behalf of the Air Transport Association. The campaign combined media relations, grassroots advocacy, digital engagement and coalition building to address record-high energy prices in 2008. The Public Relations Society of America is the world’s largest organization of public relations professionals. The Silver Anvil is awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
Alum Writes Regular Column for BusinessWeek.com
Alum Maximo Zeledon is writing a regular column for the technology section for the web version of Business Week. His recent piece “Growing Pains for Online Video Chat” is available here. He also has a piece on microblogging and stock trading. Click here to read the article.
Student Starts Company Wins Award
Student, Jacob Colker, co-founded an organization called "The Extraordinaries" (pronounced "Airies" at the end), an organization that deliver micro-volunteer opportunities to mobile phones. The company won five grant and fellowship competitions in 2009, including a John S. and James L. Knight Foundation Grant, the Echoing Green Fellowship competition, the WeMedia Pitch it! Social Entrepreneurship Competition, and the United Nations World Summit Youth Award.
Student has Paper Accepted at Poster Session at Conference
Communication student Robert Parker presented his Paper "Are Hybrid Messages Subliminal Advertisements?" at the Eastern Communication Association Annual Convention in Philadelphia, PA. He wrote the paper in Media Theory.
Recent Alum Has Thesis Accepted at Conference
Alum Susana Peinado revised her thesis and presented it at the International Communication Association annual convention in Chicago, IL.
Title: Threat and Efficacy Messages in Newspaper Articles on Heart Disease and Type 2 Diabetes
Abstract: The public is regularly exposed to health risk messages through news media, but little is known about whether these messages are presented in such a way as to motivate risk-reducing behaviors. This study used the Extended Parallel Process Model (EPPM), a theoretical framework for designing health risk messages, in a content analysis of newspaper articles about heart disease and type 2 diabetes. The analysis identified the presence of threat and efficacy messages in articles, the framing techniques used to convey these messages, and the differences between articles about heart disease and diabetes. This study revealed that the vast majority of articles about disease prevention may fail to have a positive effect on behavior. Echoing previous research, articles about diabetes tended to emphasize race or ethnic origin in the context of susceptibility to the disease. Read the paper.
Student Named “Budding PR Leader” By PR News
PR News’Annual 15 to Watch program honors 15 budding PR leaders and creative practitioners each year. Jim Billimoria, Johns Hopkins Communication student, and Communications Director, Ways & Means Committee, Republican Staff was named one of these leaders for 2008. See http://www.prnewsonline.com/awards/15_to_watch.html
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Comments From Our Students
“As I searched for graduate programs, my attention eventually shifted toward the Hopkins program over competitors because of the flexibility it would give me career-wise. The Hopkins program gives students the versatility of working full-time or part-time while taking courses because normal working hours are always left open. The faculty, as well as the students, come from varied career and educational backgrounds; I learned much more than I would have had the students been a homogeneous group. Forexample, I took a course in China with students who were from both the communication and government fields, adding a perspective I never would have seen otherwise. Add to the student/faculty diversity a varied curriculum that allows for either a broadoverview of communication study or a targeted track, and the program surpasses others in the area easily.”
-Chelsea Marti
“I chose JHU due to its stellar reputation, convenient location, and diversity of courses. With a demanding full-time job, the availability of courses in the evening made JHU the best option for me. I knew I wanted to earn an advanced degree, but did not want to sacrifice or slow my current career path by becoming a full-time student. While the work-life balance could sometimes be challenging, the overall schedule was both flexible and manageable. The program provided me with invaluable experiences, skills, and lessons that I could apply to my job everyday - including a independent study in applied marketing and promotion with a professor and vice president at a large public relations firm. I would certainly recommend the program to students who want to expand their skills, build new networks of friends and colleagues, and advance their careers.”
-Elizabeth McFarlane
“Over the many years I’ve been a communications professional. I've learned what works through trial and error. When I landed at a company that encourages professional development, I looked for a program that could teach me the theory behind the practice. The only program in the area that met my criteria for a rigorous graduate education was Hopkins.The faculty is a great mix of academics and practitioners who bring interesting perspectives to the subjects they teach.”
“The curriculum offers a mix of courses that provide a strong grounding in communication theory and its practical applications. The evening, weekend, and online classes make it possible to attend school whileworking full-time. I appreciate the diversity of offerings each semester and have found it easy to register for the classes I want.”
“The program has already proven its worth at work. I'm using what I've learned for proposals, project research, and program development. My company is definitely seeing a return on its investment.”
-Terry Savage
“Going through the Communication program at Johns Hopkins has been a terrific experience for me. I chose Johns Hopkins because of its excellent academic reputation, and because its Communication program seemed fresh andcutting-edge. I was looking for a program that didn't necessarily expect its students to go on to earn a Ph.D. (although this is still a possibility if you find you are interested). I wanted a program that would help me to develop a more sophisticated perspective and that would give me knowledge I could apply immediately to my job. The program has definitely given me this. I feel I have acquired knowledge in several years that would have taken me a decade or more to get on the job. In addition, I have a theoretical basis for understanding what works and what doesn't in the context of communication. And now I am more confident in knowing how to find information to help me make informed decisions when I am presented with a challenge in my job.”
I am also excited about how the Communication program has opened new doors for me. I entered the program not entirely certain about my career path, and now I am excited about pursuing new interests.”
-Susana Peinado
“JHU was the perfect program for my busy lifestyle. I was able to keep upwith a 50 hour workweek and still graduate in 5 semesters, because assignments and coursework were designed with working professionals in mind. I am proud to have been part of the very 1st graduating class!”
-Melissa Schwartz
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