Johns Hopkins University Internet Project
The Johns Hopkins University Internet Project is a research and strategic
development project affiliated with the Master of Arts in Communication program
of the Zanvyl Krieger School of Arts and Sciences Advanced Academic Programs.
The project was initiated by Adam J. Segal a faculty lecturer in the Communication
Program. Segal designed and teaches the graduate-level Internet Strategies course
offered in Washington, DC and, soon, online.
Segal closely follows the changes in Internet marketing and advertising, with a
particular focus on search engine advertising, such as through services offered
by Google and Yahoo!, which is driving up revenues and advertising efficiency.
He has tracked the rapid transition of corporate advertising dollars to the
Internet and creative digital mediums.
Segal advises students and businesses to take advantage of the rapidly changing
Internet technologies that allow video to be seamlessly integrated into websites.
He is one of a handful of academics across the nation promoting the virtues of
Video Blogs which he believes are transforming the way people share their personalities
and experiences with others.
Contact:
Adam J. Segal
(202) 265-3000 (day)
(202) 422-4673 (cell)
adamjsegal@jhu.edu
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