Suzette Sherman, Adjunct Faculty
Suzette Sherman serves as Chair of the Development and Membership (DAM) Professional Network Board for American Alliance of Museums (AAM). She has also served on AAM’s Professional Network Council, Board Nominating Committee, and National Program Committee; and is an AAM Museum Assessment Program (MAP) Peer Reviewer.
With 17 years of museum management experience, she recently worked as Director of External Affairs and Member Relations at National Museum of Women in the Arts (NMWA) in Washington DC, where she oversaw the international membership/fundraising program and NMWA’s 25th anniversary year marketing efforts. Prior to this, Ms. Sherman was Director of Arts & Culture Marketing for University of Pennsylvania and Director of Marketing & Communications for Penn Museum.
From 2000 to 2010, as Director of Membership & Visitor Services for Philadelphia Museum of Art, she created and led a department responsible for membership, annual fund, telemarketing, fundraising data center, visitor services, ticketing phone center, group sales, and market research. Under her leadership, membership increased by more than 60% to 65,700 member households, contributing about $7 million in annual revenue. For the reopening of the Guggenheim Museum (NYC), she led visitor services and marketing planning efforts. Additionally, her experience includes international corporate marketing experience (United Airlines, Galileo International, advertising/marketing agencies).
Ms. Sherman received an M.B.A. from University of Minnesota’s Carlson School of Management and B.S. in Business Administration from Marquette University, and is a Leadership Philadelphia 2010 Fellow. She presents regularly at national conferences and taught “Lessons from a Loyalty-Based Membership Program” at University of Pennsylvania’s fundraising certificate program.