Suzette Sherman, Adjunct Faculty
Suzette Sherman started her consulting business, Sherman Consulting Group, with the desire to help cultural organizations establish business models that cultivate loyalty among visitors, members and donors, and generate sustainable revenue streams. She serves the membership, marketing, fundraising, audience research, visitor experience and business development needs of museums, public gardens, zoos, aquariums and other cultural attractions.
With 17 years of museum management experience, she recently worked as Director of External Affairs and Member Relations at National Museum of Women in the Arts (NMWA) in Washington DC, where she oversaw the international membership and fundraising program and 25th anniversary year marketing efforts. Prior to this, Ms. Sherman was Director of Arts & Culture Marketing for University of Pennsylvania and Director of Marketing & Communications for Penn Museum.
From 2000 to 2010, as Director of Membership & Visitor Services for Philadelphia Museum of Art, she created and led a department responsible for membership, annual fund, telemarketing, fundraising data center, visitor services, ticketing phone center, group sales, and market research. For the reopening of the Guggenheim Museum (NYC), she led visitor services, marketing planning and research efforts. Additionally, her experience includes international corporate marketing experience (United Airlines, Galileo International, and advertising/marketing agencies).
Ms. Sherman received an M.B.A. from University of Minnesota’s Carlson School of Management and B.S. in Business Administration from Marquette University, and is a Leadership Philadelphia 2010 Fellow.
Committed to advancing best practices in the museum field, Suzette is a frequent presenter at conferences and recently wrote an article about building membership programs with an eye on long-term loyalty for Museum magazine, an American Alliance of Museums (AAM) publication. She served as Board Chair for the Development and Membership Professional Network of AAM (2011-2012) and taught Lessons from a Loyalty-based Management Approach to Membership in University of Pennsylvania’s certificate in fundraising program.