Sharyn Sutton, Adjunct Faculty
Sharyn Sutton, PhD is a nationally recognized innovator in the field of social marketing. Sutton is co-developer of the Consumer-based Health Communication process, which creates science-based, consumer-oriented marketing programs for social change. Applying strategy, audience research and marketing to government and nonprofit programs, Sutton helped achieve measurable success in areas including cancer prevention & early detection, palliative care, consumer fraud, Medicare & Medicaid benefits and nutrition. Her work developing public/private partnerships has created the social and economic value needed for large scale, sustainable social change.
As Vice President for Strategy & Communication at AARP Foundation, Sutton led its repositioning and branding as the nation’s primary charity helping vulnerable older people. Sutton was Managing Director for Health Communication and Social Marketing at AIR after it acquired Sutton Group, the social marketing firm she founded in 1996. Clients included Robert Wood Johnson Foundation, The Pew Charitable Trusts, Centers for Medicare & Medicaid, Corporation for Public Broadcasting, Center to Advance Palliative Care and National Campaign for Tobacco-Free-Kids. She was Director of Nutrition Marketing for USDA and designed Team Nutrition a national children’s nutrition campaign partnering with Disney and Scholastic. Sutton was also branch chief with NCI’s Office of Cancer Communication directing a number of its award-winning campaigns including the first national mammography campaign, creating partnerships with Avon, Revlon, NBC, the Susan B. Komen Foundation and the YWCA; launching the national 5-A-Day program; and creating its first multicultural cancer communication efforts. Sutton was Executive Vice President at Porter Novelli, one of the country’s leading public relations companies.
She has served as faculty at the American University’s School of Communication and School of Public Policy, was an adjunct faculty member for George Washington University’s MBA program and was a lecturer for the Brookings Institution Executive Training series.
She teaches Communicating for Social Change.