Julian Teixeria, Adjunct Faculty
Julian Teixeira most recently served as the senior director of communications at NCLR (The National Council of La Raza). As the head of the communications department for the largest Hispanic civic rights and advocacy organization in the U.S., he is responsible for all of the organization’s communications activities from traditional media relations, digital communications, web and editorial functions.
As the first director of communications, he was tasked with not only creating a communications department, but also successfully developing and launching NCLR’s social media and digital strategy. Under his leadership, he has grown NCLR’s twitter followers by 300 percent, established a strong Facebook presence, used digital technologies to create action, held numerous twitter chats and started to engage with bloggers. In addition, he continues to enhance and expand NCLR’s existing traditional media relations activities with regular staff appearances and interviews on MSNBC, ABC Evening News, BBC, CNN, Univision and Telemundo.
Before joining NCLR, he was vice president, media relations at Zeno Group, where he was responsible for much of the firm’s media relations activities. His duties also included providing counsel on crisis management issues, product launches and recalls, brand awareness building, and consumer and media awareness campaigns. He also served as the head of Zeno’s ethnic marketing initiative helping such clients as Sears, AstraZeneca, the American Urological Association Foundation, Schering-Plough, Pfizer and EvenFlo to reach the Hispanic market.
Prior to joining Zeno Group, Julian was manager of corporate communications and marketing at Conservation International and also worked as the assistant director of public relations at the
U. S. Pharmacopeia (USP) and served as the media relations specialist at Ogilvy Public Relations Worldwide.
He holds a Bachelor of Arts in journalism and a Master’s in Business Administration both from the University of Maryland at College Park. In addition, he has served as the public relations and marketing chair for the National Society of Hispanic MBAs. He also was a lecturer of communications at Georgetown University and last semester taught Theories of Mass Communications at Johns Hopkins.