John Bell, Adjunct Faculty
John Bell heads up the 360° Digital Influence team – Ogilvy PR’s global, digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer, and we are all influenced in new ways. His team has developed and executed social media strategy for clients as diverse as TJMaxx, Lance Armstrong Foundation, Lenovo, Unilever and more. The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing. John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T. Currently, John serves as the President of the board of the Word of Mouth Marketing Association.
He teaches Public Relations in the Age of Digital Influence.