Beth Ruoff, Adjunct Faculty
Beth Ruoff, a member of Ogilvy PR’s Strategy and Planning Group, shapes corporate social responsibility (CSR), branding and social marketing communications strategies and programs for diverse clients, including Kimberly-Clark, National Institutes of Health, Unilever, Capital Area Food Bank and more. She has particular expertise in developing CSR programs, working closely with brands and corporations such as Huggies, Quaker, Jones New York and Nestlé to develop CSR strategies that are integral to business operations rather than purely a tool for building public goodwill. Previously, Beth headed Ogilvy PR’s Creative Studio, where she led the development of award-winning campaigns that raised awareness, educated, and prompted action on challenging and complex issues, including HIV/AIDS, heart disease, cancer, nutrition, sustainability and reproductive health. Beth was the creative force behind the National Heart, Lung and Blood Institute’s campaign, The Heart Truth, also known as “The Red Dress Campaign,” which made that garment an iconic symbol for women and heart disease.
Outside of Ogilvy, Beth is active in the non-profit community. She serves on the Board of Directors of Fauna & Flora International, works closely with Girls, Inc. and is a member of the Phillips Collection where she served on the Contemporaries Steering Committee.
She teaches Corporate Social Responsibility Campaigns.