Bess Winston, Adjunct Faculty
Bess Winston, MS, has been a public relations and communications specialist in the public and private sectors for more than 20 years. She has worked domestically and abroad for a range of elected officials, government agencies and global communications firms. Bess has provided communications counsel on issues ranging from energy and water to recycling and responsible forestry to such leading global brands as Tetra Pak, Asia Pulp and Paper, Aveda, Alcoa and the Dow Chemical Company. She has deep expertise in strategic program development, media relations, crisis communications, corporate social responsibility and sustainability, and corporate social marketing.
At Ogilvy Public Relations, Bess developed and led the company’s ground-breaking corporate social marketing practice, OgilvyEngage, which uses a science-based approach to behavior change to help companies help people adopt habits that are good for individuals, good for society and good for business. Her prior agency experience at Powell Tate and GolinHarris provided Bess with depth of experience in crisis management, third party relationship development, and government marketing.
Her private sector experience is complimented by work in the public sector—Bess served as Director of Public Relations for the Ministry of Finance in the Cayman Islands, addressing environmental conservation issues related to economic development. She was also a senior adviser to U.S. Representative Bobby L. Rush, serving successively as Press Secretary, Deputy Chief of Staff, and Acting Chief of Staff.
Bess received her bachelor’s degree in History from Tufts University and earned a master’s degree from Northwestern University’s Medill School of Journalism. She is also a graduate of Stanford University’s Business Strategies For Environmental Sustainability, a program of the Stanford Graduate School of Business.
Bess is the lead author of From Cause to Change: the business of behavior, which discusses how businesses can harness the power of behavior change and show that what’s good for individuals and good for society can also be good for business.